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AWS Summit Sydney 2026 — ISV Marketplace Guide

AWS Summit Sydney 2026: The ISV Marketplace Guide

AWS Summit Sydney 2026 runs 13–14 May at ICC Sydney. What ISVs and Marketplace sellers should attend, prepare, and watch for. Pre-summit listing checklist included.

Finance & RevOps

Marketplace Customer Success & Retention Guide for ISVs

A comprehensive guide to customer success and retention for ISVs selling on cloud marketplaces. Metrics, strategies, and automation for reducing churn.

GCP Marketplace

GCP Marketplace Seller Playbook for 2027

The definitive GCP Marketplace seller playbook for 2027. Listing types, pricing models, CUDs, co-sell strategies, and optimization tips for ISVs.

Channel Partner Program Cloud Marketplace

Private Offers & Co-Sell

Channel Partner Programs on Cloud Marketplace: Complete Guide

Complete guide to channel partner programs on AWS, Azure, and GCP marketplaces. Learn about CPPO, CSP, partner enablement, and scaling strategies.

Getting Started

Free Trial to Paid Conversion on Cloud Marketplace

Learn how to optimize free trial to paid conversion on AWS, Azure, and GCP marketplaces. Strategies, metrics, and automation tips for ISVs.

Marketplace Operations Multi Cloud Management

Strategy

Marketplace Ops: Managing Listings Across AWS, Azure & GCP

Learn how to manage cloud marketplace listings across AWS, Azure, and GCP, including version sync, pricing parity, metering, analytics, and operational best practices.

Strategy

Fintech on Cloud Marketplace: Compliance & Listing Playbook

A comprehensive playbook for fintech ISVs listing on cloud marketplaces, covering SOC 2, PCI DSS, SOX, GDPR compliance, pricing models, and co-sell strategies.

AWS Marketplace

AWS EDP: Enterprise Discount Program Guide for ISVs

Learn how AWS EDP works for ISVs, including commitment tiers, discount structures, private offer integration, and strategies to maximize EDP-driven marketplace revenue.

Strategy

Healthcare SaaS on Cloud Marketplace: HIPAA Compliance Guide

Complete guide for healthcare SaaS vendors listing on cloud marketplaces. Covers HIPAA compliance, BAAs, FedRAMP, pricing strategies, and step-by-step listing.

Strategy

Data & Analytics ISVs: Your Cloud Marketplace Playbook

A complete cloud marketplace strategy for data and analytics ISVs. Covers pricing models, technical integration, co-sell tactics, and real-world examples.

Getting Started

Enterprise Procurement Guide to Cloud Marketplace Buying

Learn how enterprise procurement teams buy through cloud marketplaces. Step-by-step guide covering committed spend, private offers, and vendor onboarding.

Strategy

Best Cloud Marketplace Platforms in 2026: Honest Comparison

We compared 7 cloud marketplace platforms head-to-head — Automatum, Tackle, Suger, Labra, Invisory, WorkSpan, and Clazar — on pricing, features, CRM integrations, co-sell, and marketplace coverage. No affiliate links, no sponsored rankings. Just the real tradeoffs after 60+ listings.

Automatum Vs Workspan Co Sell Marketplace

Strategy

Automatum vs WorkSpan: Co-Sell and Marketplace Platforms Compared

WorkSpan manages enterprise partner ecosystems. Automatum gets ISVs listed and selling on cloud marketplaces. This comparison breaks down when each platform makes sense — and when it does not.

Automatum Vs Invisory Marketplace Listing

Strategy

Automatum vs Invisory: Cloud Marketplace Listing Platforms Compared

Platform automation vs consulting-led GTM. An honest comparison of Automatum and Invisory for cloud marketplace listing, co-sell enablement, private offers, and go-to-market strategy across AWS, Azure, GCP, and beyond.

Strategy

Automatum vs Labra: Which Cloud GTM Platform Fits Your Team?

An honest comparison of Automatum and Labra for cloud marketplace GTM. We break down pricing tiers, AI feature gates, CRM integrations, co-sell support, and implementation speed so you can pick the platform that actually fits your stage and budget.

Automatum Vs Suger Cloud Marketplace Comparison

Strategy

Automatum vs Suger: Cloud Marketplace Automation Compared

A direct comparison of Automatum and Suger for cloud marketplace listing, co-sell, and private offers. Both charge zero revenue share. We break down features, integrations, marketplace coverage, and pricing so you can pick the right platform for your GTM motion.

Automatum Vs Tackle Cloud Gtm Comparison

Strategy

Automatum vs Tackle.io: Cloud GTM Platform Comparison

Side-by-side comparison of Automatum and Tackle.io for cloud marketplace listing, co-sell, private offers, and metering. Covers pricing models, CRM integrations, marketplace coverage, and when each platform is the right fit for your ISV.

Marketplace Growth Roadmap First Listing To Multi Cloud

Strategy

From First Listing to Multi-Cloud: A Marketplace Growth Roadmap

Most ISVs treat marketplace as a one-time launch event. The ones that build real marketplace-led growth treat it as a compounding program with distinct phases. This roadmap takes you from your first listing through private offers, co-sell, multi-cloud expansion, and full marketplace-led growth — with practical guidance for each phase.

Cloud Marketplace Analytics Measuring Metrics

Finance & RevOps

Cloud Marketplace Analytics: Measuring What Matters

Most ISVs go live on cloud marketplaces without a clear framework for measuring success. This guide covers the key metrics that matter — pipeline from co-sell, conversion rates, deal velocity, renewal rates, and revenue mix — and how to build a marketplace dashboard that actually drives decisions.

Private Offers & Co-Sell

Connecting Your CRM to Cloud Marketplaces: Why It Matters

Disconnected CRM and marketplace systems create a silent revenue operations problem: missed renewals, no attribution, manual data entry, and a sales team that cannot see the full customer picture. This guide explains why CRM-marketplace integration is essential and how Automatum creates a single source of truth across Salesforce, HubSpot, AWS, Azure, and GCP.

Cloud Marketplace Cybersecurity Vertical

Strategy

Cloud Marketplace for Cybersecurity Companies: A Vertical Playbook

Cybersecurity products are among the best-performing categories on cloud marketplaces — driven by committed spend, procurement speed, and enterprise trust in cloud-native security tooling. This vertical playbook covers compliance requirements, GovCloud considerations, the security buyer persona, and why marketplace is the right GTM channel for security ISVs.

Azure Marketplace

MACC Drawdown: How Buyers Use Azure Committed Spend to Buy Your Software

The Microsoft Azure Consumption Commitment (MACC) is the enterprise procurement lever that makes ISV software purchases close faster on Microsoft's marketplace. This guide explains MACC from both the buyer's and seller's perspective, how to position your product as MACC-eligible, and why this accelerates enterprise deals.

Private Offers & Co-Sell

Marketplace Renewals: How to Keep Revenue in the Channel

Winning a customer through cloud marketplace is the beginning, not the end. This guide covers how to manage marketplace renewals, prevent customers from going off-channel, and build a renewal motion that protects and grows your marketplace ARR.

Build Vs Buy Cloud Marketplace Integration

Getting Started

Build vs Buy: Should You Build Your Own Marketplace Integration?

Every ISV evaluating cloud marketplace eventually faces the same question: build the integration in-house or use a platform. This post provides an honest engineering cost analysis, a decision framework, and a clear-eyed view of when building actually makes sense — and when it quietly kills your roadmap.

AWS Marketplace

AWS Marketplace Metering: Usage-Based Pricing Done Right

AWS Marketplace metering lets you charge based on actual consumption, but the integration requires production-grade reliability. Here's how to do it right.

Finance & RevOps

Marketplace Fees Decoded: What You Actually Pay on AWS, Azure, and GCP

Cloud marketplace fees can silently erode margins if you don't understand them. This guide breaks down what you actually pay across all three clouds.

Azure Marketplace

Azure Multiparty Private Offers (MPOs): The Channel Play You're Missing

Azure MPOs let an ISV, a CSP partner, and an enterprise customer transact together through Microsoft's commercial marketplace.

GCP Marketplace

Multi-Cloud Marketplace Strategy: How to List on AWS, Azure, and GCP

Most ISVs start with one cloud marketplace and never build a strategy for the others. This guide covers when and how to go multi-cloud.

Private Offers & Co-Sell

Why Your Sales Team Should Care About Cloud Marketplace (And How to Get Buy-In)

Cloud marketplace is not an IT project — it's a sales channel that compresses deal cycles, raises ASPs, and removes procurement friction.

Strategy

Cloud Marketplace for AI Companies: How to List and Price AI Products

AI products have fundamentally different pricing complexity than traditional SaaS. This guide covers how to list and price AI products on cloud marketplaces.

AWS Marketplace

AWS CPPO Explained: How Channel Partners Sell Through Marketplace

CPPO lets channel partners create private offers on your behalf and earn margin while your product transacts through AWS Marketplace.

Getting Started

Cloud Marketplace Glossary: 50 Terms Every ISV Should Know

Cloud marketplace has its own dense vocabulary. This glossary covers 50 essential terms from ACE to MACC to CPPO that every ISV team needs to know.

Cloud Marketplace Revenue Recognition Guide

Finance & RevOps

Cloud Marketplace Revenue Recognition: A Finance Team's Guide

Cloud marketplace revenue recognition is one of the most misunderstood accounting challenges for ISVs. This guide breaks down gross vs. net revenue and ASC 606.

Azure Marketplace

Azure Co-Sell Eligible vs IP Co-Sell: What's the Difference and Why It Matters

Microsoft's co-sell tiers confuse most ISVs. This guide demystifies the progression from Marketplace Listed to Co-Sell Eligible to IP Co-Sell.

AWS Marketplace

9 Common AWS Marketplace Listing Mistakes (And How to Avoid Them)

After helping 60+ ISVs list on AWS Marketplace, Automatum has seen the same costly mistakes repeatedly. Here are the nine most common and how to avoid them.

Co Selling Cloud Providers Zero To Revenue

Private Offers & Co-Sell

Co-Selling with Cloud Providers: From Zero to Revenue

Co-selling with AWS, Azure, and GCP is one of the highest-leverage growth motions available to ISVs. This guide covers activation from zero.

GCP Marketplace

Google Cloud Marketplace for ISVs: The Underrated Growth Channel

Google Cloud Marketplace is growing faster than most ISVs realize, yet remains the least crowded. This guide breaks down GCP's incentive programs and why GCP buyers are high-value.

Cloud Marketplace Buyer Journey Explained

Getting Started

How Cloud Marketplaces Actually Work: The Buyer's Journey Explained

To sell effectively on cloud marketplaces, you need to understand how buyers actually experience them — from discovery through procurement.

Cloud Marketplace Private Offers Complete Guide

Private Offers & Co-Sell

Cloud Marketplace Private Offers: The Complete Guide for 2026

Private offers are the mechanism that makes cloud marketplace work for enterprise deals. This guide covers how they work across AWS, Azure, and GCP.

AWS Marketplace

AWS ISV Accelerate Program: Everything You Need to Know

AWS ISV Accelerate is the co-sell program that turns your AWS Marketplace listing into a revenue engine. This guide covers qualification, benefits, and how to maximize it.

Getting Started

The True Cost of Listing on Cloud Marketplaces (And Why It's Worth It)

Most ISVs dramatically underestimate the cost of building marketplace integration in-house. This post breaks down the real engineering, operational, and opportunity costs.

Azure Marketplace

Listing on Microsoft Marketplace in 2026: What Changed and Why It Matters

Microsoft's commercial marketplace underwent significant changes — unification, AI Apps category, and App Accelerate updates. Here's what ISVs need to know.

AWS Marketplace

How to List on AWS Marketplace in 2026: The Complete Step-by-Step Guide

A complete step-by-step guide to listing your software on AWS Marketplace in 2026. From registering as an AWS Partner to going live.

Aws Vs Azure Vs Gcp Marketplace Comparison

Getting Started

AWS vs Azure vs GCP Marketplace: Which One Should You List On First?

Choosing the wrong marketplace to list on first can cost you months. This decision framework compares AWS, Azure, and GCP across commission rates, co-sell programs, and buyer base.

Strategy

The State of Cloud Marketplaces in 2026: What ISVs Need to Know

Cloud marketplaces crossed $45 billion in annual GMV and the dynamics are shifting fast. This is a deep look at the trends defining 2026.

Getting Started

What Is a Cloud Marketplace? The 2026 Guide for Software Companies

Cloud marketplaces have become the dominant distribution channel for B2B software. This guide explains how they work and why they matter.

Blogs

How to Incorporate a US Company and Access AWS Marketplace

Unlock global growth by listing your product on AWS Marketplace—no US citizenship required. This guide by Automatum walks you through how to incorporate a US company as a non-resident using platforms like Stripe Atlas or StartGlobal, set up banking with Wise or Airwallex, and meet compliance requirements to start selling fast.

Blogs

AWS Co-Selling Guide: ACE Program, Partner Teams & Automation (2026)

Learn how to collaborate with AWS for co-selling opportunities, navigate the ACE program, work with the right AWS partner teams, and automate your AWS Marketplace co-sell motion to drive consistent pipeline in 2026.

Blogs

Automatum’s Guide to AWS Marketplace

At Automatum, we've successfully facilitated the listing of over 60 products on the AWS Marketplace. Drawing from our wealth of experience, we're excited to share some insider tips on how to make your listing stand out and effectively communicate your value proposition.

Blogs

Building a Software Business in the Cloud: Accelerate Revenue with the AWS Marketplace

The digital transformation wave has catapulted cloud platforms to prominence, with AWS shining as a beacon for businesses worldwide. The AWS Marketplace, in particular, has carved out a unique space, providing software vendors with a portal to a global audience.

Blogs

The 5 Emerging Trends in Software Sales

Software sales is one of the most challenging roles in today’s tech landscape. In fact, research shows that the average tenure for a software sales rep is less than 18 months. This dynamic environment means that the role of software sales is constantly evolving. In order to succeed at this challenging job, professionals need to understand which trends are currently impacting their field and keep an eye on what changes might come next

Blogs

The Evolution of Software Acquisition: A Shift Towards Cloud Marketplaces

In the digital age, the way customers acquire software has undergone a significant transformation. As a technical professional who has often stepped into sales and presales roles, I've witnessed this paradigm shift firsthand.

Blogs

Unleashing the Power of Cloud Marketplaces: A Guide for IT Buyers and Sellers

In the digital era, cloud marketplaces have emerged as a powerful tool for IT buyers and sellers. They offer a streamlined platform for discovering new vendors, accelerating the cloud services procurement process, and simplifying the transition to the cloud.

Blogs

Cloud Co-Selling: Key Benefits, Common Mistakes & How to Automate It (2026)

Discover the key benefits of co-selling with AWS, Azure, and GCP — plus the mistakes that cost ISVs months of pipeline, and a step-by-step playbook for automating your cloud co-sell motion in 2026.

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