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Take on the Microsoft Commercial Marketplace like a pro with Automatum

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Selling on Microsoft's
Commercial Marketplace
Automatum makes it easy to navigate and optimize your presence on the Microsoft Commercial Marketplace. As a premier cloud platform, Microsoft's Commercial Marketplace provides numerous opportunities to grow.
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Put your product in the spotlight
We manage Azure Marketplace listings and unlock easy purchasing through access to Microsoft Azure Committed Spend (MACC) budget commitments
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Achieve first successes
Private offers enable custom pricing and flexible transactions, while the Automatum Platform simplifies co-sell sales and scales with your growing business.
Review & Improve for Success
Optimizing listings made easy with our Platform's advanced integrations, deep analytics, evergreen strategies, and auto-provisioning and private offer management features
The Right Listing Type
Microsoft's commercial marketplace provides various offer types that can be configured in different ways to publish, price, and provision your software solutions. However, deciding on the most suitable offer type for your business can be overwhelming.
That's where Automatum comes in. We'll help you evaluate your options and select the best offer type to...
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With the SaaS application offer type on Microsoft's commercial marketplace, you can offer your software as a subscription service to customers. This option is available for both server-based and true SaaS products, giving you flexibility in how you package and price your solution. By leveraging Automatum's expertise and the power of the commercial marketplace, you can monetize your product and reach a global audience of potential customers and partners.

Server-based products in the Azure Marketplace are pre-configured virtual machine templates that allow users to swiftly launch and operate applications on Microsoft Azure's Virtual Machines.

These listings provide a platform for vendors to showcase their software and solutions in the form of ready-to-deploy images. Customers can easily discover, purchase, and deploy templates directly to their Azure environment, ensuring a seamless setup process.

Vendors gain exposure to a global audience on Azure, while customers benefit from a streamlined deployment journey, backed by Azure's compatibility and security standards. Billing for software or services linked with the server-based product is integrated into the customer's Azure account, delivering a unified billing experience.

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Unlock yourself

If you're considering listing on Azure Marketplace, partnering with us can provide you with the necessary support for both short-term and long-term success. With our expertise, you can get your product listed in less than six weeks, compared to the typical 3-4 months it may take on your own. We handle the entire process from Partner Center onboarding to transactable offer configuration.

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Marketplace Integrations
We understand that building your own integrations can be a daunting task. That's why our team has done most of the heavy lifting for you.
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Zero-Engineering Effort
Getting to Marketplace on your own requires a high degree of engineering support — which most organizations don’t have the time for.
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True Partnership
Once your product is live, we'll collaborate with your sales and operations teams, providing comprehensive support.
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Sales Training
When you list with Azure Marketplace, you get hundreds of pages of Marketplace documents — but with Automatum, we simplify everything.
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What Our Customers are Saying

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The team at Automatum Cloud were great and held our hand through the entire process of setting up our marketplace listing. We were up on the marketplace very quickly which allowed us to instantly start growing our business.
Mark Chatterton
CEO, inGenious AI
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Automatum's technical versatility helped a lot, not only in finding the right configuration, but also understanding how to make the most out of the listing. We would recommend Automatum.
Sebastien Galand
CMO, Settlemint
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Automatum is the secret sauce behind our cloud success. User-friendly, dynamic, and simply brilliant
Hydrogen Sapkota
Business Analyst , GIO
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Automatum Cloud were exceptional and provided us with invaluable support throughout the entire process of setting up our marketplace listing
Bradley Simpson
Alliance Lead, Atomic
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Frequently Asked Questions About Azure Marketplace

How long does it take to list on Azure Marketplace?

With Automatum, most ISVs can publish to Microsoft's Commercial Marketplace in 4-6 weeks. This covers Partner Center setup, technical configuration, offer creation, and Microsoft review. Without expert support, the process typically takes 3-5 months.

What listing types does Azure Marketplace support?

Azure Marketplace supports SaaS offers, Azure Virtual Machine images, Azure Container offers, Managed Applications, and Consulting Services. Automatum helps you configure the right offer type and pricing model for your product.

Can buyers use their Microsoft Azure committed spend (MACC)?

Yes. Products with Azure IP co-sell eligible status qualify for MACC (Microsoft Azure Consumption Commitment) drawdown. This means enterprise buyers can apply their existing Azure spend commitments to your software, making procurement significantly faster.

How does co-selling with Microsoft work?

Through Microsoft's co-sell program, you can share deal opportunities with Microsoft field sellers who can provide joint customer engagement, technical validation, and deal acceleration. Automatum automates referral submission and tracking through Partner Center.

Do I need engineering resources to list on Azure Marketplace?

No. Automatum handles the full technical integration including SaaS fulfillment APIs, subscription lifecycle webhooks, landing page configuration, and metering. Your engineering team can stay focused on building your product.

What is the difference between Azure Marketplace and AppSource?

Both are storefronts within Microsoft's Commercial Marketplace. Azure Marketplace targets IT professionals and developers looking for technical solutions, while AppSource targets business users seeking line-of-business applications. Automatum can list your product on both.