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SaaS subscription listings on the AWS Marketplace allow software vendors to offer their applications as a service. Customers can easily discover, subscribe to, and manage these SaaS applications within their AWS environment.
Billing is integrated with the customer's AWS account, providing a unified billing experience. Vendors benefit from reduced friction in the sales process, automated onboarding, and the ability to reach a broader audience.
Additionally, the SaaS subscription model in the AWS Marketplace supports metered billing, allowing vendors to charge based on actual usage metrics, offering flexibility to both providers and customers.
SaaS contract listings on the AWS Marketplace allow software vendors to offer their SaaS applications with upfront term-based commitments, typically ranging from one to three years.
This model provides customers with potential cost savings in exchange for longer-term commitments. Within the AWS environment, customers can discover these offerings, negotiate contract terms, and manage their subscriptions. The billing is consolidated with the customer's AWS account, ensuring a streamlined billing experience.
For vendors, SaaS contracts offer a predictable revenue stream, the ability to negotiate custom terms and access to a vast AWS customer base, all while leveraging AWS's infrastructure for seamless deployment and management.
SaaS contract plus consumption listings on the AWS Marketplace allow software vendors to combine the predictability of term-based commitments with the flexibility of usage-based billing.
Customers commit to a baseline contract and are then billed additionally for any consumption beyond the agreed terms. This model offers the best of both worlds: guaranteed revenue for vendors and potential cost savings for customers who anticipate variable usage.
Within their AWS environment, customers can discover these offerings, negotiate contract terms, and monitor their consumption. The billing is integrated with the customer's AWS account, providing a unified view of fixed and variable charges
Amazon Machine Images (AMIs) are pre-configured virtual server templates that enable users to quickly launch and run applications on Amazon Web Services (AWS) Elastic Compute Cloud (EC2).
AMI listings in the AWS Marketplace provide a platform for vendors to offer their software and solutions in the form of these ready-to-use images. Customers can search, purchase, and deploy these AMIs directly to their EC2 instances, streamlining the setup process.
Vendors benefit by reaching a global audience on AWS, while customers enjoy a simplified deployment experience, with the added assurance of compatibility and security standards. Billing for software or services associated with an AMI is integrated into the customer's AWS account, offering a consolidated billing experience.
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If you're considering listing on the AWS Marketplace, partnering with Automatum provides the support you need for both short-term wins and long-term marketplace success. With our expertise, you can get your product listed in less than six weeks, compared to the typical 3-4 months it takes on your own. But getting listed is just the beginning. The real challenge is building a marketplace motion that generates consistent revenue. Our platform handles private offer creation, CPPO management, metering automation, CRM integration, and co-sell opportunity tracking — all through a single dashboard that gives your sales team complete visibility into your marketplace pipeline. We've helped ISVs across industries — from cybersecurity and DevOps to data analytics and AI — build AWS Marketplace into a top-3 revenue channel.
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Tool and strategies modern teams need to help their companies grow.
With Automatum, most ISVs go live in 4–6 weeks. This includes product registration, technical integration, pricing configuration, and AWS review. Without expert support, the process typically takes 3–4 months.
No. Automatum’s zero-engineering approach handles all technical integration, including SaaS fulfillment APIs, metering, and entitlement management. Your engineering team can stay focused on your product.
AWS Marketplace supports SaaS subscriptions, SaaS contracts (1–3 year terms), contract plus consumption (hybrid), AMI hourly/annual, and container pricing. Automatum helps you choose and configure the optimal model for your business.
CPPO (Channel Partner Private Offers) lets your authorized resellers and channel partners create private offers on your behalf in AWS Marketplace. This enables indirect sales while keeping all transactions within the marketplace. Automatum automates the entire CPPO workflow.
Yes. Enterprise buyers with AWS EDP (Enterprise Discount Program) commitments can apply that spend to marketplace purchases, which often makes your product easier to buy than through traditional procurement channels.
Through the ACE (AWS Co-Sell Engine) program, you can share deal opportunities with AWS sales teams who can provide technical validation, joint customer calls, and deal support. Automatum integrates with ACE to automate opportunity registration and tracking.
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